Samsung Paused Internal Review of Dropping Google As Default Search Engine

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Samsung has paused its internal review of replacing Google with Bing as Default Search Engine on its Mobile Internet Browser, reports The Wall Street Journal.

In report published last month by The New York Times, it was reported the Samsung was planning on switching to Bing as the default Search Engine for its mobile browser. The news came as a big surprise, and it could have cost Google around $3B in annual revenue.

Details are scarce regarding why Samsung was planning to drop Google as default search engine before course correcting it later. 

TU believes the decision may have to do with the success of ChatGPT and its inclusion in Bing. This AI aspect of Bing put into a limelight that Microsoft's search engine has never enjoyed in the past. Samsung may have sensed an opportunity to utilize Bing's new AI features within its Smartphone lineup. However, the plans might get dropped later with fears of severing ties with Google. 

Google may have a sigh of relief for now, but this could be a wake-up call for Google as AI may be something that can challenge Google's dominance in an unprecedented way. Google's own Bard received a rather meh reaction when launched and has turned the tides in favor of Bing perhaps for the first time in the Search War.

Better luck next time Bing!

Source:

The Wall Street Journal

The New York Times

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