Google's Complaint Against Microsoft Highlights Cloud Industry Competition
In the cutthroat world of business, companies often aim to strike their rivals where it hurts the most. As Microsoft faces challenges in gaining approval for its acquisition of Activision-Blizzard, Google saw an opportune moment to deliver a potential knockout punch to Microsoft's Azure division, a direct competitor to its own Google Cloud division. Background In March 2022, the Federal Trade Commission (FTC) called for businesses to provide input on the business practices of major cloud providers such as Google Cloud, Microsoft Azure, and Amazon AWS. Recently, Google responded to this call by leveling accusations against Microsoft and Oracle, alleging unfair practices in the cloud industry, CNBC reports. Google's Complaint Against Microsoft Within its complaint, Google specifically targeted Microsoft, claiming that the company, through its dominant Windows Server and Microsoft Office products, creates barriers for clients to explore alternatives to its Azure cloud infrastruct