Twitter's New CEO Linda Yaccarino Sets Vision For Twitter 2.0 - A Global Townsquare

Twitter's new CEO, Linda Yaccarino, has officially entered the arena!.

In her first memo titled "Building Twitter 2.0 Together," she emphasizes the need to transform Twitter into a "global town square," aligning with Elon Musk's vision for the company.

Yaccarino recognizes the successful transformations led by Musk in industries such as space exploration and electric vehicles, and she highlights that Twitter's global town square also requires a similar level of transformation. Her memo emphasizes the importance of facilitating unfiltered information exchange and open dialogue on topics that matter most for driving civilization forward.

Here is the complete memo:

Building Twitter 2.0 Together
   

Hello Twitter!

People keep asking me: Why Twitter? So, I’ll tell you.

From space exploration to electric vehicles, Elon knew these industries needed transformation, so he did it. More recently it has become increasingly clear that the global town square needs transformation—to drive civilization forward through the unfiltered exchange of information and open dialogue about the things that matter most to us.

Have you ever been talking with someone particularly insightful and thought, You’re brilliant—everybody should get the chance to hear this. Or, I’m learning so much from you—can we do this again? Or maybe it’s as simple as, You should have the freedom to speak your mind. We all should.

Enter Twitter 2.0.

Twitter is on a mission to become the world’s most accurate real-time information source and a global town square for communication. We’re on the precipice of making history—and that’s not an empty promise. That’s OUR reality.
    

When you start by wrapping your arms around this powerful vision, literally everything is possible. You have to genuinely believe—and work hard for that belief. And in this moment of complete reinvention, we have the opportunity to reach across aisles, create new partnerships, celebrate new voices, and build something together that can change the world. And from what I can tell so far, you’re built for this.

    

The success of Twitter 2.0 is all of our responsibility.
    

We need to think big. 

We need to transform.   

We need to do it all together.
    

And we can do it all by starting from first principles – questioning our assumptions and building something new from the ground up. It’s rare to have the chance to put a new future into the hands of every person, partner, and creator on the planet.
    

That’s exactly why I’m here – with all of YOU.
    

So, let’s dig our heels in (4 inches or flat!) and build Twitter 2.0 together.
   

Linda

ThoughtsUnboxed understands the strategic significance of Yaccarino's appointment by Musk. Her previous experience of leading global ad sales for NBCUniversal positions her to address not only Musk's vision for Twitter but also to address the declining ad revenue. It will be interesting to observe how she aims to reverse the downward trend and regain trust in Twitter's ad revenue. Only time will reveal the outcome of this endeavor.

 

Sources:

TheVerge